Not just another detailing range
Designed for the Detail
Auto Finesse is more than just cleaning products in a bottle. Built from the ground up through years of experience in the field, founder James Batty left school with a passion for cars and hit the road cleaning them. From the bottom to the top, fuelled by a drive to take things to the next level at every opportunity, the company soon gained a reputation as one of the best in the game.
"From the bottom to the top, fuelled by a drive to take things to the next level at every opportunity"
The Art of Detailing
Washing cars became meticulously detailing them, and the customer base evolved from owners who saw their cars as simple transport to those who saw them as art — and treated them with the same passion that we bring to the craft of detailing.
Evolution of a brand
As the years passed, the evolution continued. Understanding how to clean a car grew into understanding the science behind what products do, how they work, and why they work. This is where the range you see today was seeded. Many brands were coming at it from the lab, not from real-world experience. How a product worked — and the purpose and end result — was often secondary.4
"Every product you hold, feel, and use must prove itself in real-world environments"
Engineered with Experience
This is where Auto Finesse did things differently. Yes, our products start life in the lab and undergo some of the most stringent R&D and safety measures today, but one thing remains: every product you hold, feel, and use must prove itself in real-world environments — in use, in detailers’ hands, and in the hands of enthusiasts — and deliver the final 10% that other products on the market don’t.
Only What Earns Its Place
If the product isn’t better, easier to use, or distinctly solving a real-world detailing issue, then it doesn’t make the range. That single principle guides every decision we make. Each formulation must earn its place through measurable performance, intuitive use, and a clear purpose — proven not in theory, but in real detailing environments
"If the product isn’t better, easier to use, or distinctly solving a real-world detailing issue, then it doesn’t make the range"
Better products. Real-world results. A relentless focus on the craft.
That is what Auto Finesse is, and what we stand for. Feel the difference for yourself today.
